PIMs (Product Information Manager) are Product data repositories. Their purpose is to collect, aggregate and manage information related to a product catalogue. In most companies, this type of data is split between N services (ERP has the basic data, marketing has the visuals, the stock is managed by a third-party software, etc..) and N software when a spreadsheet is not being used. Maintaining a catalog (to an ecommerce platform for example) then reports to the obstacle course.  A PIM provides a centralised Product information repository, which is accessible to different people and imput interfaces which are optimised whether they are manual or automated (eg: via API, import, export, ...).

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